Bask Insights

Facebook Enters the Georgia Runoff Ring

Last week, Google announced its plan to lift its post-election political ad ban, a month before the highly anticipated Georgia Runoffs, and now Facebook has entered the runoff ring after announcing a partial lift of its political ban earlier today.

Amanda Boerner

Dec 15, 2020

by Amanda Boerner
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Google Lifts Its Post-Election Political Ban

Google lifts its post-election political ban a month before the two key Georgia runoff races, bringing Google back as a critical player in this high-profile, large-dollar race. Facebook’s post-election political advertising ban remains in place.

Katie Castigliola

Dec 10, 2020

by Katie Castigliola
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Chasing Waterfalls – Did TLC Get It Wrong?

It’s time to stop listening to TLC. When it comes to Digital TV, we don’t recommend sticking to the rivers and lakes that you’re used to. Utilizing an effective waterfall strategy provides advertisers with the opportunity to reach a more extensive audience, including the more elusive cord-cutters and cord-nevers.

Katie Castigliola

Dec 9, 2020

by Katie Castigliola
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Dual Subscriptions on the Downslide

Fewer households are choosing to subscribe to both traditional and virtual TV services, with dual subscriptions dropping from 37% to 23% since 2018, with many forgoing traditional TV subscriptions altogether.

Katie Castigliola

Jun 12, 2020

by Katie Castigliola
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The New Normal: Is Increased Streaming Here to Stay?

Nielson reports that while lockdown restrictions are decreasing, connected TV viewership remains well above pre-COVID-19 levels. Even with the option to leave the house, consumers are choosing to stream, indicating a potential long-term impact on consumption.

Katie Castigliola

Jun 5, 2020

by Katie Castigliola
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OTT Streaming is Full Steam

The OTT streaming industry has increased in both subscriber counts and time spent watching. As more and more people tune in during the day and co-viewing habits grow, advertisers are in a unique position to capture their audiences at different times of the day with both day and night viewing habits on the rise.

Paige Severson

May 4, 2020

by Paige Severson
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What Political Sources Really Say

Pew’s survey shows that nearly 50% of American’s rely on one of eight publishers for political & election news. The demographic differences found in each of these sources’ following can be utilized by advertisers to effectively target voters of specific age, sex or partisanship across digital platforms and in the OTT space.

Amanda Boerner

Apr 2, 2020

by Amanda Boerner
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Stream-in-place

Time spent streaming has soared as people across the US shelter-in-place. A recent Nielsen analysis has shown that streaming content has increased by 35% from the end of February to mid-March with streaming now encapsulating 23% of the total time spent on the big screen.

Paige Severson

Apr 1, 2020

by Paige Severson
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Ad-Supported Streaming Spikes

Even before the coronavirus outbreak, streaming was up with free ad-supported players like Pluto seeing massive growth and total viewing hours increase, and the pandemic is extrapolating that growth.

Katie Castigliola

Mar 25, 2020

by Katie Castigliola
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The New Pastime: News Consumption

Daily news content consumption has increased as more people seek information from home. Nearly all forms of news outlets, including app downloads, cable news, broadcast newscasts, and social media, have garnered increased traffic from users who seek more information amid the coronavirus outbreak.

Maxeen Gomez

Mar 24, 2020

by Maxeen Gomez
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Battle of the Music Streaming Services

While Spotify just surpassed Pandora as the most popular music streaming service in the US, Pandora still has a leg up with a much larger ad-supported audience and the ability to run political advertising.

Katie Castigliola

Mar 9, 2020

by Katie Castigliola
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Roku & Chill?

Roku is jockeying to become a bigger player in the connected TV space. Moving into original content would increase their influence and potential ad revenue from cord cutters and cord nevers.

Alexi Melssen

Mar 4, 2020

by Alexi Melssen
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Facebook Digital Political Ad Revenue

eMarketer: “Facebook and Google control 60.8% of the total US digital ad market but they have an even tighter grip on political ad revenues, with a combined 77.6% this election cycle.”

Alexi Melssen

Feb 25, 2020

by Alexi Melssen
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2020 Election As the Influencer Election

For the upcoming 2020 election voters who are less likely to watch the traditional political advertisements on live TV are instead being targeted by social media influencers. Mike Bloomberg’s presidential campaign has successfully utilized this strategy reaching a new set of voters. We can expect other candidates to follow suit in this political advertising trend.

Amanda Bloom Malo

Feb 19, 2020

by Amanda Bloom Malo
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Digital Political Ad Spending Hits a Record High

Political advertisers are paying attention to the third of US households who do not pay for the traditional TV services. Digital political ads will hit an all-time high reaching past the $1 billion mark for the first time, fueled by Democratic presidential primary candidates competing to reach those voters—in a record-breaking political cycle.

Amanda Bloom Malo

Feb 19, 2020

by Amanda Bloom Malo
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Facebook Proceeds with Political Ads

Facebook concludes to keep political advertising and popular targeting strategies used by political campaigns. The platform will give users more control over ads they choose to see and greater transparency capabilities.

Alexi Melssen

Jan 9, 2020

by Alexi Melssen
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All Eyes on Facebook

Twitter’s announcement to end political advertising comes with many 2020 contenders calling Facebook to follow suit. All while they are currently running Facebook ads.

Amanda Bloom

Oct 31, 2019

by Amanda Bloom
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Google Announced a Major Search Algorithm Change

Google’s search query change will help optimize natural language instead of picking out keywords from a user’s search. The aim is to drive better results based on contextual results. As always the more you deliver what people want, the higher you will rank.

Andrew Bartz

Oct 28, 2019

by Andrew Bartz
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Roku Reveals Big Ad Ambitions

Roku’s acquisition of Dataxu is predicted to help the company draw in more advertisers by owning its own programmatic buying tool to grow beyond its own platform.

Alexi Melssen

Oct 23, 2019

by Alexi Melssen
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Disney Plans to Rule Streaming

Disney is banking on its new streaming service. In order to compete with Netflix and NBC, the mega-brand has spent billions to add Fox, Marvel, and Star Wars to its lineup.

Alexi Melssen

Oct 23, 2019

by Alexi Melssen
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Advertisers Anticipate WhatsApp’s Status Ads in 2020

WhatsApp is introducing ads to their version of stories, Status. Historically, there hasn’t been any advertising in WhatsApp, a messaging app that’s popular among some demographic groups in the US and with a large presence outside of the US.

Katie Castigliola

Oct 18, 2019

by Katie Castigliola
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