Bask Insights

Facebook Proceeds with Political Ads

Facebook concludes to keep political advertising and popular targeting strategies used by political campaigns. The platform will give users more control over ads they choose to see and greater transparency capabilities.

Alexi Melssen

Jan 9, 2020

by Alexi Melssen
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All Eyes on Facebook

Twitter’s announcement to end political advertising comes with many 2020 contenders calling Facebook to follow suit. All while they are currently running Facebook ads.

Amanda Bloom

Oct 31, 2019

by Amanda Bloom
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Google Announced a Major Search Algorithm Change

Google’s search query change will help optimize natural language instead of picking out keywords from a user’s search. The aim is to drive better results based on contextual results. As always the more you deliver what people want, the higher you will rank.

Andrew Bartz

Oct 28, 2019

by Andrew Bartz
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Roku Reveals Big Ad Ambitions

Roku’s acquisition of Dataxu is predicted to help the company draw in more advertisers by owning its own programmatic buying tool to grow beyond its own platform.

Alexi Melssen

Oct 23, 2019

by Alexi Melssen
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Disney Plans to Rule Streaming

Disney is banking on its new streaming service. In order to compete with Netflix and NBC, the mega-brand has spent billions to add Fox, Marvel, and Star Wars to its lineup.

Alexi Melssen

Oct 23, 2019

by Alexi Melssen
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Advertisers Anticipate WhatsApp’s Status Ads in 2020

WhatsApp is introducing ads to their version of stories, Status. Historically, there hasn’t been any advertising in WhatsApp, a messaging app that’s popular among some demographic groups in the US and with a large presence outside of the US.

Katie Castigliola

Oct 18, 2019

by Katie Castigliola
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Snapchat Launches A New Political Ad Library

As the app becomes a campaign tool for 2020 candidates, Snapchat launched a new very transparent ad library. The library gives you spend, impressions, age, region, and interest targeting, link, agency that placed it, and includes ads sold and run globally.

Amanda Bloom

Sep 16, 2019

by Amanda Bloom
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Reaching Young Voters on Connected TV

90% of Xennials (18 – 29 y.o.) plan to vote in the next presidential election. Political advertisers are honing in on connected TV to reach these young voters.

Alexi Melssen

Aug 28, 2019

by Alexi Melssen
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Make the Nooz Kewl Again

News Corp is launching news-aggregation app, The Knewz, that it says would include a wide range of sources and be free from “bent or bias.”

Maxeen Gomez

Aug 26, 2019

by Maxeen Gomez
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How Americans Use Twitter

22% of U.S. adults use Twitter, but how are they using it? 80% of all tweets come from the top 10% of users, revealing most users do not engage much.

Colin Olsen

Jun 27, 2019

by Colin Olsen
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Millennials Listen to More Audio than Other Generations

Even with the rise of music streaming providers and podcasts, an Ipsos-iHeartRadio survey found 85% of millennials are still tuning into radio at least once a week. Today radio can be streamed across many different devices including smart speakers.

Maxeen Gomez

Jun 21, 2019

by Maxeen Gomez
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Digital Ad Industry Commits to Major Shifts

Many of the world’s biggest advertising companies and major tech brands are creating a new alliance to improve digital safety. As pressure builds globally for stricter privacy regulations, these companies are rushing to establish additional self-regulations to fend off impetuous outside regulations.

Maxeen Gomez

Jun 19, 2019

by Maxeen Gomez
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Average Time Spent on Mobile Devices Has Increased

Even with companies like Google and Apple installing screen time controls, user behavior has not shifted to reflect screen time concerns. For the first time ever, average US time spent on mobile has surpassed the amount of time adults spend watching TV.

Jacob Hawkins

Jun 7, 2019

by Jacob Hawkins
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The Current State of Ad Fraud

New statistics show ad fraud is down this year from 2017 but continues to be one of the main issues for advertisers and can deter them from spending more money.

Alexi Melssen

May 20, 2019

by Alexi Melssen
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Digital Ad Fraud is Weakening, But Not Gone for Good

Digital ad fraud has dropped 11% in the last 2 years, however, ad buyers are still wary as we near 2020 elections. Declines like these typically follow an increase in fraud as more dollars are pumped into the ecosystem.

Alexi Melssen

May 9, 2019

by Alexi Melssen
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