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HBO Max to Add an Ad-Supported Option, Signaling Change in the Streaming Space

HBO Max announces a June launch of an ad-supported version, giving advertisers cause to celebrate. This change is increasing advertisers’ hopes and anticipations that other non-ad-supported platforms, like Disney+, will move in this direction too. The changes taking place in the streaming space signal opportunities to reach a more extensive swath of streamers will only continue to grow.

From Broadcasting+Cable:

AT&T said that it will launch the ad-supported version of HBO Max in the U.S. in June.

At an investor conference last week, Jason Kilar, CEO of AT&T’s WarnerMedia unit, said the new ad-supported version of HBO Max would carry a lower price point.

Katie Castigliola
by Katie Castigliola


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