Industry Insight: What Google’s Antitrust Ruling Means for Advocacy and Issue Advertising
For the second time in a year, a federal court has ruled that Google illegally maintained monopolies in key areas of the digital ad ecosystem. The latest ruling targets Google’s dominance over both its ad server and ad exchange. The court found that this dual control allowed Google to favor its own marketplace, stifling competition and making it harder for publishers and advertisers to access alternative partners, pricing, or inventory options.