Many of the world’s biggest advertising companies and major tech brands are creating a new alliance to improve digital safety. As pressure builds globally for stricter privacy regulations, these companies are rushing to establish additional self-regulations to fend off impetuous outside regulations.
Even with companies like Google and Apple installing screen time controls, user behavior has not shifted to reflect screen time concerns. For the first time ever, average US time spent on mobile has surpassed the amount of time adults spend watching TV.
According to a report by GroupM, Political advertising accounted for $9 billion in spending last year and projected to reach $10 billion in 2020.
eMarketer reduced its forecast for US time spent with media due to a drop in Snapchat and Facebook usage. Instagram usage is up, but Facebook still dominates all other social media platforms.
New statistics show ad fraud is down this year from 2017 but continues to be one of the main issues for advertisers and can deter them from spending more money.
Facebook Advertisers will have a new obstacle to face with a “clear history” feature on the network that could render Facebook Pixels and Custom Audiences useless.
Digital ad fraud has dropped 11% in the last 2 years, however, ad buyers are still wary as we near 2020 elections. Declines like these typically follow an increase in fraud as more dollars are pumped into the ecosystem.
A Super PAC supporting Democrat Gov. Jay Inslee has found a unique way (provided that it is legal) to help fundraise and build an email list for the campaign.
As marketers in the political world, we quickly learn how to shift the narrative and respond rapidly to different situations.
A new ad-supported music service may be released soon to Alexa users.
After daily active users remained stagnant in the last half of 2018, Snapchat aims to increase user engagement through a larger ad network.
Hulu is cutting ads down to just 90 seconds compared to the old standard 180 – 240 seconds.
The BASK Team had an awesome time at the San Diego Padres Opening Day 2019.
Facebook is increasing transparency with its new searchable ads library anyone can access and includes all active ads, not just political ones.
Viacom acquired Pluto TV in January to bring back old-fashioned TV channel surfing. The importance to advertisers is it’s free and ad-supported.
Twitter is positioning itself as the unique social media platform that focuses on “look at this” rather than “look at me” like Facebook and Instagram and it’s status as number 1 for discovery.
Pandora is currently the most popular streaming service in the US, but that won’t last for long. It has seen a steady decline of users in recent years. Spotify is predicted to be the dominant music streaming platform by 2021.
According to Nielsen, consumers are spending the same amount of time consuming media YoY. However, consumers have shifted their attention to smartphones and smart TV/internet devices during Q3 of 2018.
Is your grandma streaming? According to a recent report from Nielsen, adults ages 65+ are spending at least 20 minutes a day streaming their shows.
Google will not run political ads during Canada’s 2019 election due to transparency laws and claims that monitoring these ads would be too difficult with the “lightening fast, automated auction system” in place.
Facebook is hoping to bounce back from its privacy mess with a shift to private, encrypted services.
Cord cutting isn’t slowing down. Since the industry’s peak in 1Q 2012, pay-TV subscribers for the top providers have declined by about 6,000,000.
This BASK crew had a great time in Austin for the #Reeds19 conference and awards! @C_and_E put on a great event!
For the first time in the US, digital ad spending will exceed traditional ad spending.
Facebook plans to merge Instagram DMs into Facebook Pages Manager to make it easier for brands to respond to customer messages. It’s a first step in building a tool to manage messaging across Facebook’s apps in hopes to bolster messenger advertising.
