As the app becomes a campaign tool for 2020 candidates, Snapchat launched a new very transparent ad library. The library gives you spend, impressions, age, region, and interest targeting, link, agency that placed it, and includes ads sold and run globally.
Facebook is updating its requirements for political advertisers prior to the 2020 election cycle.
90% of Xennials (18 – 29 y.o.) plan to vote in the next presidential election. Political advertisers are honing in on connected TV to reach these young voters.
News Corp is launching news-aggregation app, The Knewz, that it says would include a wide range of sources and be free from “bent or bias.”
As Gen X becomes frustrated with TV ad repetition they have shifted to mobile devices, TV streaming services, and smart speakers.
Up from 48% last year, the percentage of adult streamers has increased to 56%. Adults are spending 2 hours a day streaming with Austin being the largest market in terms of reach.
22% of U.S. adults use Twitter, but how are they using it? 80% of all tweets come from the top 10% of users, revealing most users do not engage much.
Even with the rise of music streaming providers and podcasts, an Ipsos-iHeartRadio survey found 85% of millennials are still tuning into radio at least once a week. Today radio can be streamed across many different devices including smart speakers.
Many of the world’s biggest advertising companies and major tech brands are creating a new alliance to improve digital safety. As pressure builds globally for stricter privacy regulations, these companies are rushing to establish additional self-regulations to fend off impetuous outside regulations.
Even with companies like Google and Apple installing screen time controls, user behavior has not shifted to reflect screen time concerns. For the first time ever, average US time spent on mobile has surpassed the amount of time adults spend watching TV.
According to a report by GroupM, Political advertising accounted for $9 billion in spending last year and projected to reach $10 billion in 2020.
eMarketer reduced its forecast for US time spent with media due to a drop in Snapchat and Facebook usage. Instagram usage is up, but Facebook still dominates all other social media platforms.
New statistics show ad fraud is down this year from 2017 but continues to be one of the main issues for advertisers and can deter them from spending more money.
Facebook Advertisers will have a new obstacle to face with a “clear history” feature on the network that could render Facebook Pixels and Custom Audiences useless.
Digital ad fraud has dropped 11% in the last 2 years, however, ad buyers are still wary as we near 2020 elections. Declines like these typically follow an increase in fraud as more dollars are pumped into the ecosystem.
A Super PAC supporting Democrat Gov. Jay Inslee has found a unique way (provided that it is legal) to help fundraise and build an email list for the campaign.
As marketers in the political world, we quickly learn how to shift the narrative and respond rapidly to different situations.
A new ad-supported music service may be released soon to Alexa users.
After daily active users remained stagnant in the last half of 2018, Snapchat aims to increase user engagement through a larger ad network.
Hulu is cutting ads down to just 90 seconds compared to the old standard 180 – 240 seconds.
The BASK Team had an awesome time at the San Diego Padres Opening Day 2019.
Facebook is increasing transparency with its new searchable ads library anyone can access and includes all active ads, not just political ones.
Viacom acquired Pluto TV in January to bring back old-fashioned TV channel surfing. The importance to advertisers is it’s free and ad-supported.
Twitter is positioning itself as the unique social media platform that focuses on “look at this” rather than “look at me” like Facebook and Instagram and it’s status as number 1 for discovery.
Pandora is currently the most popular streaming service in the US, but that won’t last for long. It has seen a steady decline of users in recent years. Spotify is predicted to be the dominant music streaming platform by 2021.
