Bask Insights

HBO Max With Ads, Coming to a Household Near You

HBO Max announced earlier this year that an ad supported version of the streaming service would be launching. And, the time has finally arrived. Variety reports that HBO Max’s ad supported subscription will roll out next month.

Paige Severson

May 21, 2021

by Paige Severson
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TikTok and Gen Z: A Match Made in 2021

New research from eMarketer shows that TikTok will surpass Instagram in Gen Z US users by the end of 2021. As Instagram’s user base ages, advertisers will seek out TikTok and other new platforms to reach this key demographic.

Paige Severson

May 12, 2021

by Paige Severson
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Facebook to Launch New Audio Features

Facebook has plans in the works to build a suite of new audio products to better connect audiences with content creators. Facebook CEO, Mark Zuckerberg, views the audio efforts as a medium for creators to monetize their work better.

Rachael Kelch

Apr 19, 2021

by Rachael Kelch
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Univision Enters the Streaming Ring on the Ad-Supported Side

Univision turns up the heat, joining the ad-supported streaming ecosystem with its launch of PrendeTV, a free-to-consumer, Spanish-language platform that will provide advertisers with the opportunity to tap into a broader group of connected TV consumers.

Katie Castigliola

Mar 31, 2021

by Katie Castigliola
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Spotify to Host Live Audio Conversations with Acquisition of Clubhouse Competitor Betty Labs

Spotify is acquiring Betty Labs, a competitor to apps like Clubhouse that host live audio conversations. Betty Labs is responsible for the live sports audio platform Locker Room, which gives users exclusive access to live conversations with sports insiders and fans. Spotify sees this as an opportunity to provide a space for artists and music fans to host live conversations and Q&As, premiere albums, and even perform music.

Maddy Garrett

Mar 31, 2021

by Maddy Garrett
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HBO Max to Add an Ad-Supported Option, Signaling Change in the Streaming Space

HBO Max announces a June launch of an ad-supported version, giving advertisers cause to celebrate. This change is increasing advertisers’ hopes and anticipations that other non-ad-supported platforms, like Disney+, will move in this direction too. The changes taking place in the streaming space signal opportunities to reach a more extensive swath of streamers will only continue to grow.

Katie Castigliola

Mar 12, 2021

by Katie Castigliola
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Facebook Lifts Ban for Political Ads

Facebook shared some long awaited news for political advertisers near and far — the end of the temporary political ban that the social platform enforced following the 2020 General Election.

Amanda Boerner

Mar 3, 2021

by Amanda Boerner
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Twitter to Offer Paid Feature “Super Follows”

Twitter’s announcement of “Super Follows” creates a unique opportunity for creators to leverage their following to produce income through subscriber-only content. This feature would provide additional revenue for Twitter and its most prolific users.

Maddy Garrett

Feb 26, 2021

by Maddy Garrett
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Tubi Broadens News Streaming Offering

Tubi is pressing ahead with an increased live news offering covering 24 of the top 25 markets. With the perfect storm of increased streaming users and high-quality news content, advertisers are eager to get their hands on this inventory.

Paige Severson

Feb 12, 2021

by Paige Severson
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2021 Holds Promise for Programmatic CTV Buying

Advertisers can look forward to a dramatic increase in video inventory and programmatic CTV buying when placing ads in 2021, and it’s all thanks to the binge-streaming habits we’ve adopted throughout 2020.

Amanda Boerner

Jan 14, 2021

by Amanda Boerner
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Facebook Enters the Georgia Runoff Ring

Last week, Google announced its plan to lift its post-election political ad ban, a month before the highly anticipated Georgia Runoffs, and now Facebook has entered the runoff ring after announcing a partial lift of its political ban earlier today.

Amanda Boerner

Dec 15, 2020

by Amanda Boerner
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Google Lifts Its Post-Election Political Ban

Google lifts its post-election political ban a month before the two key Georgia runoff races, bringing Google back as a critical player in this high-profile, large-dollar race. Facebook’s post-election political advertising ban remains in place.

Katie Castigliola

Dec 10, 2020

by Katie Castigliola
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Chasing Waterfalls – Did TLC Get It Wrong?

It’s time to stop listening to TLC. When it comes to Digital TV, we don’t recommend sticking to the rivers and lakes that you’re used to. Utilizing an effective waterfall strategy provides advertisers with the opportunity to reach a more extensive audience, including the more elusive cord-cutters and cord-nevers.

Katie Castigliola

Dec 9, 2020

by Katie Castigliola
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Dual Subscriptions on the Downslide

Fewer households are choosing to subscribe to both traditional and virtual TV services, with dual subscriptions dropping from 37% to 23% since 2018, with many forgoing traditional TV subscriptions altogether.

Katie Castigliola

Jun 12, 2020

by Katie Castigliola
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The New Normal: Is Increased Streaming Here to Stay?

Nielson reports that while lockdown restrictions are decreasing, connected TV viewership remains well above pre-COVID-19 levels. Even with the option to leave the house, consumers are choosing to stream, indicating a potential long-term impact on consumption.

Katie Castigliola

Jun 5, 2020

by Katie Castigliola
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OTT Streaming is Full Steam

The OTT streaming industry has increased in both subscriber counts and time spent watching. As more and more people tune in during the day and co-viewing habits grow, advertisers are in a unique position to capture their audiences at different times of the day with both day and night viewing habits on the rise.

Paige Severson

May 4, 2020

by Paige Severson
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What Political Sources Really Say

Pew’s survey shows that nearly 50% of American’s rely on one of eight publishers for political & election news. The demographic differences found in each of these sources’ following can be utilized by advertisers to effectively target voters of specific age, sex or partisanship across digital platforms and in the OTT space.

Amanda Boerner

Apr 2, 2020

by Amanda Boerner
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Stream-in-place

Time spent streaming has soared as people across the US shelter-in-place. A recent Nielsen analysis has shown that streaming content has increased by 35% from the end of February to mid-March with streaming now encapsulating 23% of the total time spent on the big screen.

Paige Severson

Apr 1, 2020

by Paige Severson
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Ad-Supported Streaming Spikes

Even before the coronavirus outbreak, streaming was up with free ad-supported players like Pluto seeing massive growth and total viewing hours increase, and the pandemic is extrapolating that growth.

Katie Castigliola

Mar 25, 2020

by Katie Castigliola
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The New Pastime: News Consumption

Daily news content consumption has increased as more people seek information from home. Nearly all forms of news outlets, including app downloads, cable news, broadcast newscasts, and social media, have garnered increased traffic from users who seek more information amid the coronavirus outbreak.

Maxeen Gomez

Mar 24, 2020

by Maxeen Gomez
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Battle of the Music Streaming Services

While Spotify just surpassed Pandora as the most popular music streaming service in the US, Pandora still has a leg up with a much larger ad-supported audience and the ability to run political advertising.

Katie Castigliola

Mar 9, 2020

by Katie Castigliola
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Roku & Chill?

Roku is jockeying to become a bigger player in the connected TV space. Moving into original content would increase their influence and potential ad revenue from cord cutters and cord nevers.

Alexi Melssen

Mar 4, 2020

by Alexi Melssen
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Facebook Digital Political Ad Revenue

eMarketer: “Facebook and Google control 60.8% of the total US digital ad market but they have an even tighter grip on political ad revenues, with a combined 77.6% this election cycle.”

Alexi Melssen

Feb 25, 2020

by Alexi Melssen
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