Bask Insights

The Current State of Ad Fraud

New statistics show ad fraud is down this year from 2017 but continues to be one of the main issues for advertisers and can deter them from spending more money.

May 20, 2019

by Alexi Melssen
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Digital Ad Fraud is Weakening, But Not Gone for Good

Digital ad fraud has dropped 11% in the last 2 years, however, ad buyers are still wary as we near 2020 elections. Declines like these typically follow an increase in fraud as more dollars are pumped into the ecosystem.

May 9, 2019

by Alexi Melssen
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Hulu Cuts Down Ad Time

Hulu is cutting ads down to just 90 seconds compared to the old standard 180 – 240 seconds.

Apr 15, 2019

by Alexi Melssen
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Pluto TV aims to challenge Netflix

Viacom acquired Pluto TV in January to bring back old-fashioned TV channel surfing. The importance to advertisers is it’s free and ad-supported.

Mar 27, 2019

by Maxeen Gomez
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Twitter is Changing How They Sell Ads

Twitter is positioning itself as the unique social media platform that focuses on “look at this” rather than “look at me” like Facebook and Instagram and it’s status as number 1 for discovery.

Mar 27, 2019

by Maxeen Gomez
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Spotify Expected to Surpass Pandora Listeners by 2021

Pandora is currently the most popular streaming service in the US, but that won’t last for long. It has seen a steady decline of users in recent years. Spotify is predicted to be the dominant music streaming platform by 2021.

Mar 25, 2019

by Maxeen Gomez
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Grandmas Are Streaming TV Now

Is your grandma streaming? According to a recent report from Nielsen, adults ages 65+ are spending at least 20 minutes a day streaming their shows.

Mar 19, 2019

by Maxeen Gomez
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Cord Cutting Nearly Doubled In 2018

Cord cutting isn’t slowing down. Since the industry’s peak in 1Q 2012, pay-TV subscribers for the top providers have declined by about 6,000,000.

Mar 6, 2019

by Amanda Bloom
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Facebook Merging Instagram DMs with Messenger for Businesses

Facebook plans to merge Instagram DMs into Facebook Pages Manager to make it easier for brands to respond to customer messages. It’s a first step in building a tool to manage messaging across Facebook’s apps in hopes to bolster messenger advertising.

Feb 5, 2019

by Maxeen Gomez
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