Bask Insights

Advertisers Anticipate WhatsApp’s Status Ads in 2020

WhatsApp is introducing ads to their version of stories, Status. Historically, there hasn’t been any advertising in WhatsApp, a messaging app that’s popular among some demographic groups in the US and with a large presence outside of the US.

Oct 18, 2019

by Katie Castigliola
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Snapchat Launches A New Political Ad Library

As the app becomes a campaign tool for 2020 candidates, Snapchat launched a new very transparent ad library. The library gives you spend, impressions, age, region, and interest targeting, link, agency that placed it, and includes ads sold and run globally.

Sep 16, 2019

by Amanda Bloom
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Reaching Young Voters on Connected TV

90% of Xennials (18 – 29 y.o.) plan to vote in the next presidential election. Political advertisers are honing in on connected TV to reach these young voters.

Aug 28, 2019

by Alexi Melssen
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Make the Nooz Kewl Again

News Corp is launching news-aggregation app, The Knewz, that it says would include a wide range of sources and be free from “bent or bias.”

Aug 26, 2019

by Maxeen Gomez
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How Americans Use Twitter

22% of U.S. adults use Twitter, but how are they using it? 80% of all tweets come from the top 10% of users, revealing most users do not engage much.

Jun 27, 2019

by Colin Olsen
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Millennials Listen to More Audio than Other Generations

Even with the rise of music streaming providers and podcasts, an Ipsos-iHeartRadio survey found 85% of millennials are still tuning into radio at least once a week. Today radio can be streamed across many different devices including smart speakers.

Jun 21, 2019

by Maxeen Gomez
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Digital Ad Industry Commits to Major Shifts

Many of the world’s biggest advertising companies and major tech brands are creating a new alliance to improve digital safety. As pressure builds globally for stricter privacy regulations, these companies are rushing to establish additional self-regulations to fend off impetuous outside regulations.

Jun 19, 2019

by Maxeen Gomez
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Average Time Spent on Mobile Devices Has Increased

Even with companies like Google and Apple installing screen time controls, user behavior has not shifted to reflect screen time concerns. For the first time ever, average US time spent on mobile has surpassed the amount of time adults spend watching TV.

Jun 7, 2019

by Jacob Hawkins
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The Current State of Ad Fraud

New statistics show ad fraud is down this year from 2017 but continues to be one of the main issues for advertisers and can deter them from spending more money.

May 20, 2019

by Alexi Melssen
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Digital Ad Fraud is Weakening, But Not Gone for Good

Digital ad fraud has dropped 11% in the last 2 years, however, ad buyers are still wary as we near 2020 elections. Declines like these typically follow an increase in fraud as more dollars are pumped into the ecosystem.

May 9, 2019

by Alexi Melssen
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Hulu Cuts Down Ad Time

Hulu is cutting ads down to just 90 seconds compared to the old standard 180 – 240 seconds.

Apr 15, 2019

by Alexi Melssen
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Pluto TV aims to challenge Netflix

Viacom acquired Pluto TV in January to bring back old-fashioned TV channel surfing. The importance to advertisers is it’s free and ad-supported.

Mar 27, 2019

by Maxeen Gomez
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Twitter is Changing How They Sell Ads

Twitter is positioning itself as the unique social media platform that focuses on “look at this” rather than “look at me” like Facebook and Instagram and it’s status as number 1 for discovery.

Mar 27, 2019

by Maxeen Gomez
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Spotify Expected to Surpass Pandora Listeners by 2021

Pandora is currently the most popular streaming service in the US, but that won’t last for long. It has seen a steady decline of users in recent years. Spotify is predicted to be the dominant music streaming platform by 2021.

Mar 25, 2019

by Maxeen Gomez
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Grandmas Are Streaming TV Now

Is your grandma streaming? According to a recent report from Nielsen, adults ages 65+ are spending at least 20 minutes a day streaming their shows.

Mar 19, 2019

by Maxeen Gomez
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Cord Cutting Nearly Doubled In 2018

Cord cutting isn’t slowing down. Since the industry’s peak in 1Q 2012, pay-TV subscribers for the top providers have declined by about 6,000,000.

Mar 6, 2019

by Amanda Bloom
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Facebook Merging Instagram DMs with Messenger for Businesses

Facebook plans to merge Instagram DMs into Facebook Pages Manager to make it easier for brands to respond to customer messages. It’s a first step in building a tool to manage messaging across Facebook’s apps in hopes to bolster messenger advertising.

Feb 5, 2019

by Maxeen Gomez
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