How Americans Use Twitter
22% of U.S. adults use Twitter, but how are they using it? 80% of all tweets come from the top 10% of users, revealing most users do not engage much.
Millenials Listen to More Audio than Other Generations
Even with the rise of music streaming providers and podcasts, an Ipsos-iHeartRadio survey found 85% of millennials are still tuning into radio at least once a week. Today radio can be streamed across many different devices including smart speakers.
Digital Ad Industry Commits to Major Shifts
Many of the world’s biggest advertising companies and major tech brands are creating a new alliance to improve digital safety. As pressure builds globally for stricter privacy regulations, these companies are rushing to establish additional self-regulations to fend off impetuous outside regulations.
Average Time Spent on Mobile Devices Has Increased
Even with companies like Google and Apple installing screen time controls, user behavior has not shifted to reflect screen time concerns. For the first time ever, average US time spent on mobile has surpassed the amount of time adults spend watching TV.
Political Advertising Projected to Reach $10B in 2020
According to a report by GroupM, Political advertising accounted for $9 billion in spending last year and projected to reach $10 billion in 2020.
Estimates for US Time Spent on Facebook and Snapchat are Down
eMarketer reduced its forecast for US time spent with media due to a drop in Snapchat and Facebook usage. Instagram usage is up, but Facebook still dominates all other social media platforms.
The Current State of Ad Fraud
New statistics show ad fraud is down this year from 2017 but continues to be one of the main issues for advertisers and can deter them from spending more money.
Facebook Announces “Clear History” Feature
Facebook Advertisers will have a new obstacle to face with a “clear history” feature on the network that could render Facebook Pixels and Custom Audiences useless.
Digital Ad Fraud is Weakening, But Not Gone for Good
Digital ad fraud has dropped 11% in the last 2 years, however, ad buyers are still wary as we near 2020 elections. Declines like these typically follow an increase in fraud as more dollars are pumped into the ecosystem.
Democrat Super PAC Finds a Loophole to Help Build Presidential Campaign’s Email and Donor Base
A Super PAC supporting Democrat Gov. Jay Inslee has found a unique way (provided that it is legal) to help fundraise and build an email list for the campaign.
Marketers Should Take Plays from Political Campaigns
As marketers in the political world, we quickly learn how to shift the narrative and respond rapidly to different situations.
Billboard Speculates Amazon May Release New Music Service
A new ad-supported music service may be released soon to Alexa users.
Snapchat Introduces Snap Audience Network
After daily active users remained stagnant in the last half of 2018, Snapchat aims to increase user engagement through a larger ad network.
Hulu Cuts Down Ad Time
Hulu is cutting ads down to just 90 seconds compared to the old standard 180 – 240 seconds.
Padres Opening Day
The BASK Team had an awesome time at the San Diego Padres Opening Day 2019.
Facebook Introduces New Searchable Library of all Active Ads
Facebook is increasing transparency with its new searchable ads library anyone can access and includes all active ads, not just political ones.
Pluto TV aims to challenge Netflix
Viacom acquired Pluto TV in January to bring back old-fashioned TV channel surfing. The importance to advertisers is it’s free and ad-supported.
Twitter is Changing How They Sell Ads
Twitter is positioning itself as the unique social media platform that focuses on “look at this” rather than “look at me” like Facebook and Instagram and it’s status as number 1 for discovery.
Spotify Expected to Surpass Pandora Listeners by 2021
Pandora is currently the most popular streaming service in the US, but that won’t last for long. It has seen a steady decline of users in recent years. Spotify is predicted to be the dominant music streaming platform by 2021.
The Enormous Amount of Time Spent Consuming Media Has Plateaued
According to Nielsen, consumers are spending the same amount of time consuming media YoY. However, consumers have shifted their attention to smartphones and smart TV/internet devices during Q3 of 2018.
Grandmas Are Streaming TV Now
Is your grandma streaming? According to a recent report from Nielsen, adults ages 65+ are spending at least 20 minutes a day streaming their shows.
Google Kills Political Ads During Canadian Election Instead of Complying with Transparency Laws
Google will not run political ads during Canada’s 2019 election due to transparency laws and claims that monitoring these ads would be too difficult with the “lightening fast, automated auction system” in place.
Facebook moves towards… privacy?
Facebook is hoping to bounce back from its privacy mess with a shift to private, encrypted services.
Cord Cutting Nearly Doubled In 2018
Cord cutting isn’t slowing down. Since the industry’s peak in 1Q 2012, pay-TV subscribers for the top providers have declined by about 6,000,000.
BASK Takes Home 3 Awards At Reeds 2019!
This BASK crew had a great time in Austin for the #Reeds19 conference and awards! @C_and_E put on a great event!
2019: US Digital Ad Spending To Surpass Traditional
For the first time in the US, digital ad spending will exceed traditional ad spending.
Facebook Merging Instagram DMs with Messenger for Businesses
Facebook plans to merge Instagram DMs into Facebook Pages Manager to make it easier for brands to respond to customer messages. It’s a first step in building a tool to manage messaging across Facebook’s apps in hopes to bolster messenger advertising.
