Media consumption flourished across the board last year, with even traditional TV seeing a boost. The increase in time spent with digital media is here to stay, while traditional TV consumption, on the other hand, is on the decline.
HBO Max announced earlier this year that an ad supported version of the streaming service would be launching. And, the time has finally arrived. Variety reports that HBO Max’s ad supported subscription will roll out next month.
New research from eMarketer shows that TikTok will surpass Instagram in Gen Z US users by the end of 2021. As Instagram’s user base ages, advertisers will seek out TikTok and other new platforms to reach this key demographic.
Facebook has plans in the works to build a suite of new audio products to better connect audiences with content creators. Facebook CEO, Mark Zuckerberg, views the audio efforts as a medium for creators to monetize their work better.
A recent study by Centro shows that political campaigns are embracing CTV with open arms as advertisers seek ways to reach the growing number of cord cutters.
Univision turns up the heat, joining the ad-supported streaming ecosystem with its launch of PrendeTV, a free-to-consumer, Spanish-language platform that will provide advertisers with the opportunity to tap into a broader group of connected TV consumers.
Spotify is acquiring Betty Labs, a competitor to apps like Clubhouse that host live audio conversations. Betty Labs is responsible for the live sports audio platform Locker Room, which gives users exclusive access to live conversations with sports insiders and fans. Spotify sees this as an opportunity to provide a space for artists and music fans to host live conversations and Q&As, premiere albums, and even perform music.
HBO Max announces a June launch of an ad-supported version, giving advertisers cause to celebrate. This change is increasing advertisers’ hopes and anticipations that other non-ad-supported platforms, like Disney+, will move in this direction too. The changes taking place in the streaming space signal opportunities to reach a more extensive swath of streamers will only continue to grow.
Facebook shared some long awaited news for political advertisers near and far — the end of the temporary political ban that the social platform enforced following the 2020 General Election.
Twitter’s announcement of “Super Follows” creates a unique opportunity for creators to leverage their following to produce income through subscriber-only content. This feature would provide additional revenue for Twitter and its most prolific users.
Tubi is pressing ahead with an increased live news offering covering 24 of the top 25 markets. With the perfect storm of increased streaming users and high-quality news content, advertisers are eager to get their hands on this inventory.
Advertisers can look forward to a dramatic increase in video inventory and programmatic CTV buying when placing ads in 2021, and it’s all thanks to the binge-streaming habits we’ve adopted throughout 2020.
Last week, Google announced its plan to lift its post-election political ad ban, a month before the highly anticipated Georgia Runoffs, and now Facebook has entered the runoff ring after announcing a partial lift of its political ban earlier today.
Google lifts its post-election political ban a month before the two key Georgia runoff races, bringing Google back as a critical player in this high-profile, large-dollar race. Facebook’s post-election political advertising ban remains in place.
It’s time to stop listening to TLC. When it comes to Digital TV, we don’t recommend sticking to the rivers and lakes that you’re used to. Utilizing an effective waterfall strategy provides advertisers with the opportunity to reach a more extensive audience, including the more elusive cord-cutters and cord-nevers.
Fewer households are choosing to subscribe to both traditional and virtual TV services, with dual subscriptions dropping from 37% to 23% since 2018, with many forgoing traditional TV subscriptions altogether.
Nielson reports that while lockdown restrictions are decreasing, connected TV viewership remains well above pre-COVID-19 levels. Even with the option to leave the house, consumers are choosing to stream, indicating a potential long-term impact on consumption.
The OTT streaming industry has increased in both subscriber counts and time spent watching. As more and more people tune in during the day and co-viewing habits grow, advertisers are in a unique position to capture their audiences at different times of the day with both day and night viewing habits on the rise.
Pew’s survey shows that nearly 50% of American’s rely on one of eight publishers for political & election news. The demographic differences found in each of these sources’ following can be utilized by advertisers to effectively target voters of specific age, sex or partisanship across digital platforms and in the OTT space.
Time spent streaming has soared as people across the US shelter-in-place. A recent Nielsen analysis has shown that streaming content has increased by 35% from the end of February to mid-March with streaming now encapsulating 23% of the total time spent on the big screen.
Even before the coronavirus outbreak, streaming was up with free ad-supported players like Pluto seeing massive growth and total viewing hours increase, and the pandemic is extrapolating that growth.
Daily news content consumption has increased as more people seek information from home. Nearly all forms of news outlets, including app downloads, cable news, broadcast newscasts, and social media, have garnered increased traffic from users who seek more information amid the coronavirus outbreak.
While Spotify just surpassed Pandora as the most popular music streaming service in the US, Pandora still has a leg up with a much larger ad-supported audience and the ability to run political advertising.
Roku is jockeying to become a bigger player in the connected TV space. Moving into original content would increase their influence and potential ad revenue from cord cutters and cord nevers.
eMarketer: “Facebook and Google control 60.8% of the total US digital ad market but they have an even tighter grip on political ad revenues, with a combined 77.6% this election cycle.”
