Bask Insights

New AI on the Block

Google announced its more sophisticated AI model called PaLM 2, which will be used in over a dozen products including search. Ads are slated to be included in the generative AI search results, although Google is still coming up with how that will look.

Paige Severson

May 12, 2023

by Paige Severson
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Social Media Is Evolving and Gen Z Is Driving the Change

Social media is in a transition phase and Gen Z is driving the change. Marketers should pay attention as Gen Z continues to reject old-school social media and turn to these newly-emerging platforms, opening up new opportunities to reach younger audiences.

Natalie Lima

Dec 13, 2022

by Natalie Lima
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Streaming Soars this Summer

Americans continue to shift their TV viewing habits, with streaming taking the top spot in terms of TV viewership in July, claiming 34.8% of total TV share in July, higher than broadcast and surpassing cable for the first time.

Shelby Moddelmog

Aug 25, 2022

by Shelby Moddelmog
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Major Facebook Changes Mirror TikTok’s Image

Major changes to the Facebook app will make it look and feel more like TikTok. Content from personal connections will be filtered out of the main Home page, transforming its experience into a more TikTok-like selection of algorithmically chosen videos.

Natalie Lima

Jul 22, 2022

by Natalie Lima
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The Summer of Streaming

Streaming viewership hit a new high this past May, claiming 31.9% of total TV time. Summer is typically known as a lull “season” for traditional tv, however,streaming services have found new ways to keep viewers engaged.

Shelby Moddelmog

Jul 21, 2022

by Shelby Moddelmog
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Solutions for the Cookieless Future

The future is bright for our industry. This we all know. And despite cookie deprecation and new privacy laws, there’s no doubt that our resilient industry will unquestionably arrive, as it always does, in a better place. A place where consumers – and their privacy – come first.

Jake Morris

Feb 24, 2022

by Jake Morris
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Google Turns to Topics as a Replacement for Cookies

Today, Google announced a new targeting solution for advertisers as the “death of the cookie” closes in, and the previously-announced plan FLoC (“Federated Learning of Cohorts”) crumbled prior to launch. Named Topics, this new proposal allows advertisers to place ads based on pre-determined topics pulled from a users’ browser activity.

Shelby Moddelmog

Jan 25, 2022

by Shelby Moddelmog
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With Over 200 Streaming Services, the Streaming Market Is Getting Crowded

With over 200 streaming services, the streaming market is getting crowded. Over the past year, the average number of streaming services per person has increased from 6.9 to 8.8, doubling since 2016. The increasing number of services is leading to increasingly fragmented audiences, amplifying the challenges advertisers face regarding planning and measuring.

Katie Castigliola

Dec 20, 2021

by Katie Castigliola
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Facebook Plans for the Future, Refocusing on Young Adults

Facebook is pivoting its focus towards young adults in a long-term strategy to adapt to the future, fighting against the significant threat its aging user base poses. This increased effort and shift in strategy is part of Facebook’s plan to combat Snapchat and TikTok’s growing popularity amongst teens and the decline in the number of teens signing up for its platforms.

Katie Castigliola

Oct 27, 2021

by Katie Castigliola
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YouTube Takes Over the Big Screen

YouTube viewers are moving more and more toward watching content on CTVs, with over half of YouTube viewers watching on the big screen in 2020. With time spent viewing YouTube on CTVs rivaling the likes of Netflix and other streaming giants, YouTube continues to solidify their position in the streaming world.

Paige Severson

Oct 7, 2021

by Paige Severson
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OTT Has Grown Exponentially From The Pre-Pandemic Era

The OTT market continues to strengthen, and it isn’t showing any sign of returning to pre-pandemic levels. The industry has grown immensely from January 2020 to now, with the number of OTT households and hours watched increasing as well as the average number of OTT services per household.

Alexi Melssen

Sep 17, 2021

by Alexi Melssen
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HBO Max With Ads, Coming to a Household Near You

HBO Max announced earlier this year that an ad supported version of the streaming service would be launching. And, the time has finally arrived. Variety reports that HBO Max’s ad supported subscription will roll out next month.

Paige Severson

May 21, 2021

by Paige Severson
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TikTok and Gen Z: A Match Made in 2021

New research from eMarketer shows that TikTok will surpass Instagram in Gen Z US users by the end of 2021. As Instagram’s user base ages, advertisers will seek out TikTok and other new platforms to reach this key demographic.

Paige Severson

May 12, 2021

by Paige Severson
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Facebook to Launch New Audio Features

Facebook has plans in the works to build a suite of new audio products to better connect audiences with content creators. Facebook CEO, Mark Zuckerberg, views the audio efforts as a medium for creators to monetize their work better.

Rachael Kelch

Apr 19, 2021

by Rachael Kelch
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