Bask Insights

Facebook Plans for the Future, Refocusing on Young Adults

Facebook is pivoting its focus towards young adults in a long-term strategy to adapt to the future, fighting against the significant threat its aging user base poses. This increased effort and shift in strategy is part of Facebook’s plan to combat Snapchat and TikTok’s growing popularity amongst teens and the decline in the number of teens signing up for its platforms.

Katie Castigliola

Oct 27, 2021

by Katie Castigliola
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YouTube Takes Over the Big Screen

YouTube viewers are moving more and more toward watching content on CTVs, with over half of YouTube viewers watching on the big screen in 2020. With time spent viewing YouTube on CTVs rivaling the likes of Netflix and other streaming giants, YouTube continues to solidify their position in the streaming world.

Paige Severson

Oct 7, 2021

by Paige Severson
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OTT Has Grown Exponentially From The Pre-Pandemic Era

The OTT market continues to strengthen, and it isn’t showing any sign of returning to pre-pandemic levels. The industry has grown immensely from January 2020 to now, with the number of OTT households and hours watched increasing as well as the average number of OTT services per household.

Alexi Melssen

Sep 17, 2021

by Alexi Melssen
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The Competition Between Digital Video Platforms Continues to Ramp Up

Video-based apps, both old and new, are ramping up their user experience in order to compete in the ever-evolving digital video platform war. It is clear that these platforms will continue to mimic one another while remaining unique enough to keep their users engaged and entertained.

Maddy Garrett

Jul 7, 2021

by Maddy Garrett
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HBO Max With Ads, Coming to a Household Near You

HBO Max announced earlier this year that an ad supported version of the streaming service would be launching. And, the time has finally arrived. Variety reports that HBO Max’s ad supported subscription will roll out next month.

Paige Severson

May 21, 2021

by Paige Severson
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TikTok and Gen Z: A Match Made in 2021

New research from eMarketer shows that TikTok will surpass Instagram in Gen Z US users by the end of 2021. As Instagram’s user base ages, advertisers will seek out TikTok and other new platforms to reach this key demographic.

Paige Severson

May 12, 2021

by Paige Severson
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Facebook to Launch New Audio Features

Facebook has plans in the works to build a suite of new audio products to better connect audiences with content creators. Facebook CEO, Mark Zuckerberg, views the audio efforts as a medium for creators to monetize their work better.

Rachael Kelch

Apr 19, 2021

by Rachael Kelch
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Univision Enters the Streaming Ring on the Ad-Supported Side

Univision turns up the heat, joining the ad-supported streaming ecosystem with its launch of PrendeTV, a free-to-consumer, Spanish-language platform that will provide advertisers with the opportunity to tap into a broader group of connected TV consumers.

Katie Castigliola

Mar 31, 2021

by Katie Castigliola
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Spotify to Host Live Audio Conversations with Acquisition of Clubhouse Competitor Betty Labs

Spotify is acquiring Betty Labs, a competitor to apps like Clubhouse that host live audio conversations. Betty Labs is responsible for the live sports audio platform Locker Room, which gives users exclusive access to live conversations with sports insiders and fans. Spotify sees this as an opportunity to provide a space for artists and music fans to host live conversations and Q&As, premiere albums, and even perform music.

Maddy Garrett

Mar 31, 2021

by Maddy Garrett
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HBO Max to Add an Ad-Supported Option, Signaling Change in the Streaming Space

HBO Max announces a June launch of an ad-supported version, giving advertisers cause to celebrate. This change is increasing advertisers’ hopes and anticipations that other non-ad-supported platforms, like Disney+, will move in this direction too. The changes taking place in the streaming space signal opportunities to reach a more extensive swath of streamers will only continue to grow.

Katie Castigliola

Mar 12, 2021

by Katie Castigliola
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Facebook Lifts Ban for Political Ads

Facebook shared some long awaited news for political advertisers near and far — the end of the temporary political ban that the social platform enforced following the 2020 General Election.

Amanda Boerner

Mar 3, 2021

by Amanda Boerner
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Twitter to Offer Paid Feature “Super Follows”

Twitter’s announcement of “Super Follows” creates a unique opportunity for creators to leverage their following to produce income through subscriber-only content. This feature would provide additional revenue for Twitter and its most prolific users.

Maddy Garrett

Feb 26, 2021

by Maddy Garrett
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Tubi Broadens News Streaming Offering

Tubi is pressing ahead with an increased live news offering covering 24 of the top 25 markets. With the perfect storm of increased streaming users and high-quality news content, advertisers are eager to get their hands on this inventory.

Paige Severson

Feb 12, 2021

by Paige Severson
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2021 Holds Promise for Programmatic CTV Buying

Advertisers can look forward to a dramatic increase in video inventory and programmatic CTV buying when placing ads in 2021, and it’s all thanks to the binge-streaming habits we’ve adopted throughout 2020.

Amanda Boerner

Jan 14, 2021

by Amanda Boerner
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Facebook Enters the Georgia Runoff Ring

Last week, Google announced its plan to lift its post-election political ad ban, a month before the highly anticipated Georgia Runoffs, and now Facebook has entered the runoff ring after announcing a partial lift of its political ban earlier today.

Amanda Boerner

Dec 15, 2020

by Amanda Boerner
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Google Lifts Its Post-Election Political Ban

Google lifts its post-election political ban a month before the two key Georgia runoff races, bringing Google back as a critical player in this high-profile, large-dollar race. Facebook’s post-election political advertising ban remains in place.

Katie Castigliola

Dec 10, 2020

by Katie Castigliola
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Chasing Waterfalls – Did TLC Get It Wrong?

It’s time to stop listening to TLC. When it comes to Digital TV, we don’t recommend sticking to the rivers and lakes that you’re used to. Utilizing an effective waterfall strategy provides advertisers with the opportunity to reach a more extensive audience, including the more elusive cord-cutters and cord-nevers.

Katie Castigliola

Dec 9, 2020

by Katie Castigliola
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Dual Subscriptions on the Downslide

Fewer households are choosing to subscribe to both traditional and virtual TV services, with dual subscriptions dropping from 37% to 23% since 2018, with many forgoing traditional TV subscriptions altogether.

Katie Castigliola

Jun 12, 2020

by Katie Castigliola
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The New Normal: Is Increased Streaming Here to Stay?

Nielson reports that while lockdown restrictions are decreasing, connected TV viewership remains well above pre-COVID-19 levels. Even with the option to leave the house, consumers are choosing to stream, indicating a potential long-term impact on consumption.

Katie Castigliola

Jun 5, 2020

by Katie Castigliola
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OTT Streaming is Full Steam

The OTT streaming industry has increased in both subscriber counts and time spent watching. As more and more people tune in during the day and co-viewing habits grow, advertisers are in a unique position to capture their audiences at different times of the day with both day and night viewing habits on the rise.

Paige Severson

May 4, 2020

by Paige Severson
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