Twitter to Offer Paid Feature “Super Follows”
Twitter announced Thursday that it is exploring a new feature called “Super Follows” that will allow users to charge their followers for exclusive content.
This announcement follows the rising popularity of other subscription-based services such as Patreon and OnlyFans, which creators use to drive income from their content.
Super Follows would create a unique opportunity for creators and publishers to leverage their Twitter following to create income through subscriber-only content such as newsletters, videos, deals, and additional tweets. Users would pay a monthly fee to the creator for this extra content.
This new feature shifts Twitter’s reputation from an entirely free platform to one that offers paid services for its users. This switch is a way for both Twitter and its most engaged and prolific users to make more money from the platform.
Twitter is expected to release more information on the feature in the coming months.
From The Guardian:
The subscriptions will also allow Twitter to tap into a broader range of revenue sources in a world where online advertising is dominated by a Facebook-Google duopoly. Twitter did not detail what percentage of the revenue it would share with celebrities and others who sign up paying subscribers.
“Exploring audience funding opportunities like Super Follows will allow creators and publishers to be directly supported by their audience and will incentivize them to continue creating content that their audience loves,” the company said in a statement.