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Digital strategy touches every part of a campaign -- from developing a communication strategy, building and managing platforms, designing engaging content and videos, executing email marketing programs, writing strategic fundraising efforts, to analyzing data and polling, and running voter-targeted digital advertising. BASK is the experienced team that you can rely on to win.
A company of 30 with experience on more than 419 projects since 2009. Our experience means we deliver efficiency, speed, accuracy, and sophistication to your campaign.
No two campaigns are alike. We implement a unique strategy suited specifically for your needs.
All your information at your fingertips in one place. It’s that simple.
We don’t operate in days or weeks. We operate in minutes and hours. Politics moves fast and so do we.
Digital advertising is our strong suit. All screens, all platforms, all ad types. Combining cutting edge technology, deep industry experience, and data-backed learnings we reach and persuade your target audience at the optimal frequency across all channels giving you a leg up on your competition.
CTV adoption continues to surge, surpassing expectations and hitting record heights. With 30% of households expected to cut the cord by the end of next year, it's more important than ever to rely on a team of experts who understand the intricacies of the OTT landscape.
Data drives everything we do. Whether it’s using modeled voter data for targeted advertising, interpreting polling for better messaging, or ensuring the data flows efficiently between digital platforms.
New products and methodologies are being released faster than ever before. You can rely on us to recommend and apply the newest and best tools, giving your campaign the edge you need to win.
We have partnered with the largest names in the digital space - Google, Facebook, comScore, and more, to run some of the most sophisticated studies in politics and we apply those learnings across all of our campaigns.
BASK's leadership includes political and digital strategists that are the best in the business. With 50 years of cumulative political experience, they lead a team of 30 in-house strategists, advertisers, and creatives in developing and deploying winning strategies.
Major changes to the Facebook app will make it look and feel more like TikTok. Content from personal connections will be filtered out of the main Home page, transforming its experience into a more TikTok-like selection of algorithmically chosen videos. https://baskdigital.com/major-facebook-changes-mirror-tiktoks-image/?utm_source=Twitter&utm_medium=Display&utm_campaign=Insights&utm_term=MajorFacebookChanges&utm_content=7.22.22
Streaming viewership hit a new high this past May, claiming 31.9% of total TV time. Summer is typically known as a lull "season" for traditional tv, however, streaming services have found new ways to keep viewers engaged. https://baskdigital.com/the-summer-of-streaming/?utm_source=Twitter&utm_medium=Display&utm_campaign=Insights&utm_term=SummerOfStreaming&utm_content=7.21.22
Happy Independence Day from the BASK team! Wishing you a safe and happy holiday weekend.
