According to Nielsen, consumers are spending the same amount of time consuming media YoY. However, consumers have shifted their attention to smartphones and smart TV/internet devices during Q3 of 2018.
Is your grandma streaming? According to a recent report from Nielsen, adults ages 65+ are spending at least 20 minutes a day streaming their shows.
Google will not run political ads during Canada’s 2019 election due to transparency laws and claims that monitoring these ads would be too difficult with the “lightening fast, automated auction system” in place.
Facebook is hoping to bounce back from its privacy mess with a shift to private, encrypted services.
Cord cutting isn’t slowing down. Since the industry’s peak in 1Q 2012, pay-TV subscribers for the top providers have declined by about 6,000,000.
This BASK crew had a great time in Austin for the #Reeds19 conference and awards! @C_and_E put on a great event!
For the first time in the US, digital ad spending will exceed traditional ad spending.
Facebook plans to merge Instagram DMs into Facebook Pages Manager to make it easier for brands to respond to customer messages. It’s a first step in building a tool to manage messaging across Facebook’s apps in hopes to bolster messenger advertising.
