Bask Insights

Hulu Cuts Down Ad Time

Hulu is cutting ads down to just 90 seconds compared to the old standard 180 – 240 seconds.

Alexi Melssen

Apr 15, 2019

by Alexi Melssen
Read More

Pluto TV aims to challenge Netflix

Viacom acquired Pluto TV in January to bring back old-fashioned TV channel surfing. The importance to advertisers is it’s free and ad-supported.

Maxeen Gomez

Mar 27, 2019

by Maxeen Gomez
Read More

Twitter is Changing How They Sell Ads

Twitter is positioning itself as the unique social media platform that focuses on “look at this” rather than “look at me” like Facebook and Instagram and it’s status as number 1 for discovery.

Maxeen Gomez

Mar 27, 2019

by Maxeen Gomez
Read More

Spotify Expected to Surpass Pandora Listeners by 2021

Pandora is currently the most popular streaming service in the US, but that won’t last for long. It has seen a steady decline of users in recent years. Spotify is predicted to be the dominant music streaming platform by 2021.

Maxeen Gomez

Mar 25, 2019

by Maxeen Gomez
Read More

Grandmas Are Streaming TV Now

Is your grandma streaming? According to a recent report from Nielsen, adults ages 65+ are spending at least 20 minutes a day streaming their shows.

Maxeen Gomez

Mar 19, 2019

by Maxeen Gomez
Read More

Cord Cutting Nearly Doubled In 2018

Cord cutting isn’t slowing down. Since the industry’s peak in 1Q 2012, pay-TV subscribers for the top providers have declined by about 6,000,000.

Amanda Bloom

Mar 6, 2019

by Amanda Bloom
Read More

Facebook Merging Instagram DMs with Messenger for Businesses

Facebook plans to merge Instagram DMs into Facebook Pages Manager to make it easier for brands to respond to customer messages. It’s a first step in building a tool to manage messaging across Facebook’s apps in hopes to bolster messenger advertising.

Maxeen Gomez

Feb 5, 2019

by Maxeen Gomez
Read More

CONTACT US

BASK Digital

225 Broadway, Suite 420, San Diego CA 92101 619.501.4619 Send a Message
Copyright 2023 © Bask Digital Media Privacy Policy