Marketers Should Take Plays from Political Campaigns
Brands and other marketers can utilize learnings from political campaigns to stay relevant and grow brand loyalty.
At their core, political campaigns are an exercise in short-term marketing. Taking a page from the political playbook by paying attention to all kinds of rapid response is critical to staying relevant and growing brand loyalty.
For politicians who have limited time and small ad budgets, cultural moments and the media that they can garner are essential. A controversial court decision, a legislative vote, another politician’s angry tweet, even a national tragedy are all conduits to tell the world what they think. Brands can and should do this as well.