Estimates for US Time Spent on Facebook and Snapchat are Down
Less time on Facebook means fewer chances for marketers to reach users, but more chances to target users on Instagram as time spent there continues to increase.
Facebook’s move last year to discourage passive consumption of content, especially videos, has impacted engagement. Average daily time spent on the platform by US adult users fell by 3 minutes in 2018.
The continued release of new features on Stories, IGTV and influencer content contribute to Instagrams steady uptick.