Bask Insights

Cord Cutting Nearly Doubled In 2018


The top 11 U.S. pay TV operators lost 2.87 million customers in 2018, nearly double the 1.5 million the domestic ecosystem shed in 2017.

The big negative drivers were the two satellite TV companies, DirecTV and Dish Network, which lost a ton of customers on the linear side, but this time couldn’t make up for it with gains by their low-margin virtual pay TV services.

Overall, the top pay-TV providers lost 3.1% of subscribers in 2018 compared to a loss of 1.6% in 2017,” said Bruce Leichtman, president and principal analyst for Leichtman Research Group, in a statement.

Amanda Bloom
by Amanda Bloom


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