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Political Advertising Projected to Reach $10B in 2020

As advertising continues to shift to digital, the report predicts political digital ad spend will grow another 16% in 2020.

From Politico:

Increasingly, political ads are going online. The report estimated that digital political spending accounted for roughly $2 billion in 2018, or about 22 percent of the total political spending.

To put it into perspective: the spending of eight of the top “digital endemic companies” — Google, Facebook, Netflix, Amazon, Expedia, Uber, IAC and Booking —  are forecasted to spend $33 billion in 2020.

by Andrea Grohovsky

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