The Enormous Amount of Time Spent Consuming Media Has Plateaued
Although daily time spent consuming media has not changed, consumers are spending more time on internet connected devices and smartphones.
From Adweek:
According to Nielsen’s Q3 2018 Total Audience Report, U.S. adults spent an average of 10 hours and 30 minutes per day connected to media, about the same amount as a year ago.
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These shifts are not surprising, as nearly seven out of 10 homes now have a device capable of streaming content and a similar amount have access to a streaming SVOD service.
