Bask Insights

Hulu Cuts Down Ad Time

In addition to adding pause breaks earlier this year, will Hulu’s shorter ad spot add more inventory and increase ad revenue?

From Media Post:

Earlier this year, Hulu dropped the price of its limited commercials plan to just $5.99 (from $7.99), while keeping their ad-free service at $11.99 a month. So with the lower price and reduced ad load, they will be looking for ways to make up for higher revenues.

Alexi Melssen
by Alexi Melssen


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