Bask Insights

Grandmas Are Streaming TV Now

TV streaming has made its way to the 65+ age group.

From Axios on why it matters:

Streaming hasn’t come close to totally displacing live TV, but it’s no longer a nascent technology that’s just used by tech-savvy young adults.

As more streaming companies try to capture users’ attention, measurement standards will need to be implemented to better understand streaming audiences.

by Maxeen Gomez

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