Digital Ad Industry Commits to Major Shifts
The Global Alliance for Responsible Media will unify tech companies in the decision-making process over what types of content remains on their platforms. In hopes to cause less confusion between what lawmakers, brands and consumers consideration safe.
From Axios on why it matters:
It’s the biggest and most comprehensive industry effort to date on the brand safety crisis online. Competing groups are putting their differences aside to solve the problem quickly in the face of global threats of regulation.
The alliance is being launched as the industry is faces the prospect of national privacy legislation that would threaten the data collection necessary to execute many digital ad transactions.