Bask Insights

YouTube TV Booms with 48% Subscriber Growth

YouTube TV has cemented itself as a major player in the streaming world, growing 48% from last year, as reported by FastCompany. Last year, YouTube TV purchased NFL Sunday Ticket in a $2B deal, securing more subscribers, surpassing 6.5 million total. What’s even more impressive is that they have maintained 92% of subscribers, proving that those who came for NFL Sunday Ticket, liked the service enough to stay. 

By purchasing NFL Sunday Ticket, YouTube TV set out to develop the most desirable experience for NFL fans, with the ability to stream multiple games at once, watch and participate in commentary, and from the words of CEO Neal Monohan, “create that 360 fan experience.” 

YouTube has greatly contributed to the overall trend of cord cutting, with households globally making the switch to streaming services. For advertisers, the importance of prioritizing streaming when media planning and budgeting is paramount. When considering platforms, YouTube has shown consistent growth and innovation and advertisers continue to see the value and reach potential on YouTube platforms, with ad revenue increasing 16% from last year. 

YouTube offers a unique opportunity for advertisers, with the ability to reach audiences through YouTube TV and digitally through YouTube, allowing individuals to be reached at different points of their media consumption throughout the day.

Delancey Showers
by Delancey Showers


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