Streaming Continues To Rise
It’s no secret streaming continues to increase over the months and years. Not only is streaming on the rise, but viewership, in general, is at an all-time high. The first week of 2022 hit a new record with 197.6 billion TV viewing minutes, with streaming accounting for approximately 57 billion of those minutes. In addition to increased viewership across the board, streaming continues to make additional headway, now comprising 28.9% of TV usage, which is up 1.1%, with this share of the pie expected to continue rising.