Bask Insights

2019: US Digital Ad Spending To Surpass Traditional

For the first time in the US, digital ad spending will exceed traditional ad spending.

From eMarketer:

For the first time, digital ad spending in the US will exceed traditional ad spending, according to eMarketer’s latest forecast. By 2023, digital will surpass two-thirds of total media spending.

TV ad spending will decline 2.2% to $70.83 billion this year, largely because there are no elections or big events, such as the Olympics or World Cup. The presidential election next year will propel TV ad spending back into positive growth, before falling again in the following years.

by Nathan Romberg

CONTACT US

BASK Digital

225 Broadway, Suite 420, San Diego CA 92101

619.501.4619

hello@baskdigital.com Send a Message
Copyright 2019 © Bask Digital Media Privacy Policy