Twitter is Changing How They Sell Ads
People are increasingly turning to Twitter for news and are more engaged on the platform when it comes to brand awareness.
From Digiday:
“Twitter really homed in on their sweet spot and know where they can have success versus positioning themselves against Facebook. Twitter wanted to do direct response, but now they are more thinking we should do live events, sports, politics and we’ll have enough,” said a media buyer at a global agency.
