The Increase in Content and Streaming Services
Content is readily available to users—from 2018 to 2019 there was a 10% increase in the number of program titles available to consumers. More than 91% of all the respondents in the Nielsen survey have paid for a video streaming service and 30% paying for three or more services.
From Axios Media
Streaming now accounts for nearly 20% of television consumption for most Americans, almost doubling since 2018, a new report from Nielsen shows.
A majority of U.S. households (73%) now have access to an internet-connected video device where they can stream video, per Nielsen, making it easier for users to find a video alternative once they do finally cut the cord.