Bask Insights

The Increase in Content and Streaming Services

Content is readily available to users—from 2018 to 2019 there was a 10% increase in the number of program titles available to consumers. More than 91% of all the respondents in the Nielsen survey have paid for a video streaming service and 30% paying for three or more services.

From Axios Media

Streaming now accounts for nearly 20% of television consumption for most Americans, almost doubling since 2018, a new report from Nielsen shows.

A majority of U.S. households (73%) now have access to an internet-connected video device where they can stream video, per Nielsen, making it easier for users to find a video alternative once they do finally cut the cord.

Alexi Melssen
by Alexi Melssen


BASK Digital

225 Broadway, Suite 420, San Diego CA 92101 619.501.4619 Send a Message
Copyright 2024 © BASK Digital Media Privacy Policy