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Snapchat Launches A New Political Ad Library

Snapchat’s ad library isn’t as user-friendly as Facebook but it does give in-depth insights via a downloadable spreadsheet.

From CNN:

A Snap spokesperson said in 2017 all ads purchased during the election were reviewed by “human eyes.” A Snap spokesperson told CNN Business its political and issue-based ads are still reviewed by humans. 

Snap has invested more in being a home for political news and a campaign tool for candidates. This month, Snap launched a dedicated news channel for 2020 debates. Snapchat’s political news show “Good Luck America,” hosted by former CNN correspondent Peter Hamby, now runs daily instead of weekly.

Amanda Bloom
by Amanda Bloom


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