Bask Insights

Reaching Young Voters on Connected TV

eMarketer analyst talks about why political advertisers are honing in on connected TV to reach young voters.

Via eMarketer Podcast:

Recent research on Gen Xennials (18 – 29 y.o.) views on advertising on connected TV differs from traditional TV ads. 

How do these young consumers feel about connected TV advertising?

  • 6/10 do not mind watching ads on connected TV because feel they are less intrusive to traditional TV ads
  • 7/10 prefer ads with video
  • 4/10 will watch videos from political organizations to learn more about candidates

eMarketer suspects connected TV ads are more targeted and therefore less annoying to viewers — leading viewers to watch the ad. Viewers are 44% less likely to switch the channel if the ad is more targeted to them.

90% of Gen Xennials plan to vote this presidential election. To reach these young voters political advertisers need to target connected TV with video ads.

Alexi Melssen
by Alexi Melssen


BASK Digital

225 Broadway, Suite 420, San Diego CA 92101 619.501.4619 Send a Message
Copyright 2024 © BASK Digital Media Privacy Policy