Marketers Should Take Plays from Political Campaigns
Brands and other marketers can utilize learnings from political campaigns to stay relevant and grow brand loyalty.
From AdAge:
At their core, political campaigns are an exercise in short-term marketing. Taking a page from the political playbook by paying attention to all kinds of rapid response is critical to staying relevant and growing brand loyalty.
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For politicians who have limited time and small ad budgets, cultural moments and the media that they can garner are essential. A controversial court decision, a legislative vote, another politician’s angry tweet, even a national tragedy are all conduits to tell the world what they think. Brands can and should do this as well.
