Bask Insights

Google Announced a Major Search Algorithm Change

This algorithm change could change results for 1 in 10 queries. This change should benefit users and businesses. Businesses just need to be prepared to adjust if they see a drop in rankings. 


The new algorithm is based on something called BERT, or “Bidirectional Encoder Representations from Transformers.” (Yep: BERT is a lot better.) In the simplest terms I can come up with, BERT is a tool that helps optimize natural language processing (NLP) by using AI and a massive data set to deliver better contextual results.

It’s likely to be impossible to truly optimize for BERT, make sure you create content for people, not search engines. Because trying to “game” a system never works for long. Providing genuine value does.

Andrew Bartz
by Andrew Bartz


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