Facebook Proceeds with Political Ads
With political advertising spend projected to exceed $6 billion this election cycle multiple platforms have changed the way they will run these ads. Facebook announced they will continue to allow political ads with microtargeting while giving users more transparency.
Rob Leathern, Facebook’s director of product management, announced a series of changes to the Facebook Ad Library on Wednesday, including revealing new data showing the estimated target audience size for each ad and new tools that will make it easier to search for and browse political ads.
Facebook’s decision to keep its microtargeting policy was in part a response to campaigns and other political groups that told Facebook that they rely on microtargeting to reach audiences they would not have access to without social media platforms like Facebook.