Bask Insights

Facebook Digital Political Ad Revenue

eMarketer:

“Facebook and Google control 60.8% of the total US digital ad market but they have an even tighter grip on political ad revenues, with a combined 77.6% this election cycle.”

“Many political ad campaigns are at risk of being handicapped due to platform policy changes due to a lack of diversification”

– Amanda Bloom Malo


by Alexi Melssen

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