Earning Visibility in the Age of AI Search
The race to discover how to be best included in AI search results has become the essential question for advertisers, and it will continue to be as we move into an era increasingly dominated by AI-powered technology.
Recent trends highlighted in our recent insight post, “Adapting to the Shift: Reaching Voters in an AI-Driven Search Landscape”, show that people are increasingly using AI-generated search results, with 80% of individuals relying on AI-generated search results for at least 40% of searches. This shift underscores the growing importance for advertisers to ensure their websites and content are optimized to appear in AI-driven results. As search behaviors continue to evolve and website traffic declines, maintaining visibility within AI-powered platforms has become a crucial component of effective digital strategies.
Research suggests that higher brand visibility within AI-generated content is closely tied to the number of times a campaign or organization is mentioned or hyperlinked on other web pages. This is similar to standard SEO best practices and emphasizes the value of leveraging earned media opportunities and publishing op-eds. Every piece of content published on credible sources serves as input into how an AI-Chatbot’s algorithm will shape your issue.
According to Muck Rack, 27% of AI-cited links originate from journalistic sources. Earned media and op-eds are already powerful tools for campaigns, but they will be even more important in the age of AI search.
As AI continues to redefine how information is discovered and consumed, campaigns must adapt their digital strategies by combining AI-focused SEO strategies with high-quality earned media and op-ed placements.
