Digital Political Ad Spending Hits a Record High
US digital political ad spending will cross the $1 billion mark, reaching $1.34 billion in the 2019/2020 political cycle.
This election cycle’s digital political ad spend will be more than three times the amount spent during the last presidential cycle, primarily due to a large number of Democratic presidential primary candidates vying for the party’s nomination. The roughly two dozen candidates have spent millions to list-build and acquire small donors, the latter of which was a prerequisite for participation in the Democratic National Committee’s primary debates.
Even though digital ad sellers have made plenty of news in the past year over their stances on political advertising, our estimates show that they have not had a meaningful impact on actual digital political ad spend.