Thank You

Thirty-two states and fourty-seven campaigns later, the 2016 election was our biggest and baddest cycle yet. We sure love what we do. Thank you to everyone who made it possible!

All of our campaigns were memorable, but scroll down and check out the nine most unforgettable campaigns from our 2016 Election Cycle. It will only take ninety-seconds. Ready, set, go.

Pat Toomey

Starting in early 2015, BASK worked with a fantastic team at Toomey HQ to plan a digital strategy for a competitive race. Among our strategies, BASK helped the campaign run a study to assess the type of content that best moved voters. Implementing these lessons, we were able to move favorables of eight custom voter segments by up to 20%. Case studies are coming.

  • Media Planning
  • Ad Design
  • Digital Advertising
  • Web Development

Eric
Greitens

Explosions and big guns marked one of the most competitive Governor races in the country. BASK worked on every aspect of the Greitens campaign and we are proud to know the 56th Governor of Missouri. 

  • Media Planning
  • Ad Design
  • Digital Advertising
  • Social Content Creation
  • Web Development
  • Email Marketing
  • Online Fundraising

No on
Prop 61

Working with the ballot initiative experts at Winner Mandabach Campaigns, BASK led the digital advertising effort for the largest ballot initiative in history. Millions of dollars in digital advertising drove awareness and persuaded voters across CA in five languages. Over two-hundred custom messages were used to reach eleven key voter groups and Proposition 61 was defeated.

  • Media Planning
  • Ad Design
  • Digital Advertising

Conservative Solutions PAC

Helping CSPAC support Marco Rubio for President was a special highlight for the BASK team. From late-night debates to cold nights in New Hampshire, BASK drove two-hundred twenty four million impressions and thirty-six million video views to target voters.

  • Media Planning
  • Ad Design
  • Digital Advertising
  • Social Content Creation
  • Web Development
  • Email Marketing

No on Prop
205 Arizona

On election day, voters in six states decided the fate of recreational marijuana. Only one state beat back the measure. Prop 205 was defeated in Arizona through an incredible team effort that included an aggressive digital strategy.

  • Media Planning
  • Ad Design
  • Digital Advertising
  • Social Content Creation
  • Web Development

Club for Growth Action

Fighting for pro-growth policies and limited-government is a worthy cause. BASK had the pleasure of helping Club for Growth Action across twenty-three campaigns this cycle. The CFGA message was delivered eighty-seven million times, including eleven million video views to voters all across the country.

  • Media Planning
  • Ad Design
  • Digital Advertising
  • Social Content Creation
  • Web Development

Andy Biggs

One of the closest primaries in the country was AZ-5. Andy Biggs won by twenty-seven votes out of eighty-five thousand votes cast. That’s 0.0003%! It's a good reminder that every vote counts. BASK used all our tools in the primary and general election to target key voters on Facebook and drive election day deciders to Andy's GOTV pages for the win.

  • Media Planning
  • Ad Design
  • Digital Advertising
  • Social Content Creation
  • Web Development

Mike Pompeo

Kansans elected to send Mike Pompeo back to Congress by a wide margin. BASK helped grow Rep. Pompeo's social platforms and build a dynamic audience. In December, Rep. Pompeo was selected to be CIA Director under President Trump. We’re keeping any additional information under wraps. Get it? They're secret. Because he's CIA.

  • Media Planning
  • Ad Design
  • Digital Advertising
  • Social Content Creation
  • Web Development

No on 97
Oregon

Also working with the team of ballot initiative pros at Winner Mandabach Campaigns, BASK led the digital advertising effort for No on Measure 97 in Oregon. Through a robust social media and digital advertising effort, we engaged and persuaded voters to defeat the tax on Oregon sales. The campaign was a success and Measure 97 was definitively defeated.

  • Media Planning
  • Ad Design
  • Digital Advertising
  • Social Content Creation
  • Web Development

2015 - 2016 Election Cycle Details

1,099,171,655

Ad Impresssions

249,104,598

Video Views

51,050,779

Social Engagements

26,555,037

Searches

32 States.
47 Campaigns.

Thank you.

Learn more: BASKdigital.com